category: upper west side

08

September 2007

Gelato Straight from the Motherland

Grom Storefront

Grom
Location: 2165 Broadway (btw. 76th and 77th)
Hours: 11am - 10pm

Opened in early May, Grom is the first US location of a well-known gelato chain in Italy. It’s beautiful storefront isn’t quite matched by the spread inside as the gelato sits covered within the freezer cases. But, these cases are so filled with delicious that maybe they need to be covered to keep it from oozing out all over the streets.

Grom’s gelato is right on the mark. The perfect smooth, creamy texture and real traditional flavors like liquorice, zabayone, and stracciatella. Though, at least this month, there’s a decided lack of the fruit flavored gelato which is a personal favorite of mine.

As you can tell from the picture above, the lines here can get quite long. After waiting so long at for gelato, it’s hard to bring yourself to try anything else but I must say that the sorbets and the granita are both truly delicious and delightfully satisfying summer treats. Their finish might even be better than the gelato, but I’m partial to the more icy summer treats as opposed to creamy ones just because they’re more refreshing.

Gromlicious

A medium cup, a tin of Grom’s Battifollo biscuits, and a bite sized torrone.

Overall, the product is terrific. Since its just outside of what Hungry Lion defines as the Columbia Area (rather arguably 90th to 125th), the best gelato crown in our book still goes to Artopolis, but Grom is shooting for bigger and better things. That is, recognition amongst Cones and Il Laboratorio del Gelato for the best summer treats in Manhattan. Is it worth the wait here? Eh… At $4.75 for a small (and they mean small) cup and a wait upwards of 20 minutes some nights, it’s really only worth it to say you’ve been. Even then, only when you’ve got nothing better to do or a gelato hankering that demands only the best to satisfy it.

books